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New hotel (or recently bought), same as long established & already active hotels, are both facing problems of constant market changes.


The competitive market along with client demands, creating sometime the need to “reinvent ourselves” once again, an act which can be implemented by launching and branding.


MCBA hotel’s Experts, will analyze your hotel surrounding market and needs, creating a completely new Face-lift & branding which reinvent your hotel again and provides you with a fresh start.

Our Branding and re-positioning services, contain partially the below service:

  • Identification of current and desired hotel market segments

  • Competitive analysis

  • Recommendation of improvements focusing on the property's competitive edge

  • Cost analysis of renovations and / or operational changes

  • Cost-benefit analysis

  • Foretasted operating results 

Construction & Development:

  • Guidance with all phases of hotel development and with all property types

  • Market analysis

  • Pre-opening services with detailed critical path strategy

  • Finance-securing assistance

  • Valuation analysis

  • Guidance with furniture / fixtures / equipment purchasing

  • Plan review

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