The Challenges:

1. Many payments are lost in the system and not collected from the players / clients.

2. The club financial situation and the cash flows are negative- is not good as the costs are very high.

3. A high competition rate from new clubs that just joined the market

4. No leverage to make the club superior on other clubs.

 

Goals:

1. Goal 1 – creating an internal order, working flow and reporting in the club from different aspects – client, financial, products.

2. Goal 2 – developing a suitable financial recovery plan to stabilize the situation and later on to allow growth.

3. Goal 3 – analyzing the market and the competitors through many aspects (pricing, proposals, locations...)

4. Goal 4 – creating a “facelift” to the club and create the leverage needed in all aspects. While creating more products.

 

Results:

1. A new CRM system was installed alongside with specific regulations for operation. This process created a monthly charge plan that benefit the clients based on the payment and increased the payment ratio by 266% -  from 30% to 88%

2. A financial plan and cash flow were developed, while a detailed cost report was done and the costs were decreased by efficient operation in 47%. 

3. The club has gone through a “facelift” process, developed new products and increased the player number in 32%

4. The new products segment developed to generate an increase of 68% in the company income from the previous services that was provided.