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Safe Market Entry From China 
To - Romania & Eastern Europe

Entering a new market is a complicated process which requires a clear understanding of local needs, mentality, culture, behavior, language, foreign business regulations and practices.  
Each one of the elements above represents risk, which can be tackled and reduced from the early stages of market entry into any country, especially to an emerging market.   



Mentor Capital & Business Advisory provides a large range of services for Asian companies who are seeking to enter into the Romanian market & Eastern Europe.

MCBA via the Chinese EXIM Desk,  is actively supporting Chinese firms who are looking to expand their activities within this region, starting with the formulation of their global strategies up to a complete implementation & operation within the chosen market. 

Osnat Peled 奥斯娜 佩雷德

Head of China EXIM Desk - MCBA

Born & studied in Israel, relocated to Romania in 2005.

With over 18 years of experience as consultant, capital & business development advisor.
In-depth experience & portfolio in Export Credit & project Financing .

Serves as the president of Business women forum Romania (
Nominated at the top 50 successful women in Romania ( - 2016)

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The China EXIM Desk is providing the following services: 

  • Setting up trading delegation for preliminary studying of the local opportunities of the chosen firm.

  • Strategically preliminary advisory 

  • Market studies

  • Risk analysis & Financial studies

  • Legal advisory for licensing, setting up the local company and operational contracts

  • Local operations, including micro management services (marketing, client service, sales etc)

  • Development & Management of local distribution networks, with head office in Romania, targeting Eastern European countries.

  • Setting up local sales departments along with a complete operational service.

  • Local Tender preparation & application

  • Export credit analysis, including consultancy for optimizing China governmental support 

China Delegation 2016
China Delegation 2016
China Delegation 2016
China Delegation 2016

Mentor Capital & Business Advisory (MCBA) provide a unique range of solutions for foreign companies, looking to enter the Romanian market.
In the last 12 years of activity in Bucharest & Romania, we have developed a large network and strong contacts with direct decision makers, large chain holders, manufacturers and local distributors, who perform as a stable anchor for any company who wish to enter in a secured and efficient manner to the Romanian market, along with our support, Strategically, Legally and financially.

If you are looking to expand your activity into the fastest growing market in Europe, we can build a successful collaboration to cover all the required steps, including legal & financial advisory, along with a special tool for sharing your market entry risk with you.

MCBA provides the full scale approach, including hands on operational support for complete market entry:

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